Keira's love of wine began 20 years ago while studying for an MSc in Marketing and working at All Bar One. She developed a fascination with guessing what people would order before they did, which led to her Masters dissertation on Alcohol Brands and Personality Types and sparked a lifelong passion for wine. A couple of years later, she began her WSET journey, completing Levels 2 and 3 in Wines and Spirits.

Throughout a long career in marketing, growth, and commercial roles—some of which were within the hospitality industry—her love for wine never waned. After qualifying as a mindfulness coach and starting her consultancy in 2023, she decided to dust off the textbooks and re-ignite her wine education journey. In April 2024, she began studying for her WSET Diploma, which renewed her passion and inspired her to create "Being Wineful." This started on Instagram, and after six months, she began planning private wine events and collaborating with wine businesses. On Instagram, she began by sharing a selection of excellent wine finds, suitable for a range of budgets, to offer something for everyone. A selection of these posts is shared here for your enjoyment.

As Being Wineful grows, she will be adding event content on mindfulness and wine tasting. Enjoy!